Social media has given us a new outlet to communicate with friends and colleagues while also giving us a new vocabulary. As Loraine Antrim points out: we now “blog” and “tweet” and “text”[,] read “blooks” and “microblogs”[,] and are concerned about “trackbacks.” A colon and parentheses signal our emotions (“:)”) and three letters can signal our actions (“LOL”). With this new outlet for communicating comes a new set of communication rules. And if you are a Web writer, it is crucial, to both your online reputation and business presence, to understand the basics of communicating in a social media world.
In order to successfully utilize social media for your nonprofit, follow these general writing tips:
- Remember your words last forever.
- K.I.S.S. (Keep it Simple Stupid).
- Show Respect.
- Remember your audience.
- Be Active. Comment diligently. According to research, socially-engaged organizations are more profitable.
- Know the Lay of the Land. Research social media.
- Keep the Reader Engaged. Use compelling headlines/tweets/statuses.
- Don’t let fear stop you! You could always hire a social media specialist.
- Use social media marketing management tools.
- Encourage separate social media departments in your place of work.
- Integrate social media techniques into your Web site.