At the foundation of every blog is the content.
When writing for the Web, it’s important to focus first and foremost on the foundation. We don’t want to overwhelm our readers with overly elaborated thoughts or large areas of text. Readers come to the Web for quick information, so make your page “scannable”.
How do I make my Web page easier to read?
- Paragraphs should be, generally, 60 words or fewer. Avoid massive blocks of text.
- Use headings, lists, and color call-outs to chunk information.
- Page titles and headings should get ideas across immediately. Keep it short and simple. Make ’em KEYWORD HEAVY to boost search engine optimization.
- Write substantive links. “Click here” will not catch a reader’s eye as much as “To engage your readers, follow these web writing tips” will. Plus, the latter will increase SEO.
- Keep a professional tone, but tone down the formality. Contractions are easier to scan for.
- Use breaks between paragraphs (“white space”) to create areas of rest for the reader’s eyes.
- Use appropriate pictures, when necessary, to draw attention to key information.
Overall, remember that it’s not the quantity of your words that matters, but the quality.
What other tips do you have?